LOHAS or lifestyles of health & sustainability is a brand that promotes these things run on marketing principles. looks like they are having a lot of success - here is Adam Horler from the Asia Pacific branch talking at Singapore Management University about the Hong Kong MTR station that is called LOHAS park ... he makes the case for the pragmatic mainstreaming of the LOHAS brand as a symbol to change the priorities of big companies and consumers. it's a social conversation of course and the challenges to him are to prevent brand dilution and greenwash...my view...it's a good realistic step forward.
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